Muhammad Seemab
I’m a Web Developer and Creative Designer, skilled in web development, graphic design, and social media management.
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Heartfelt Scrubs: Medical Apparel eCommerce Website
I designed and developed a fully responsive eCommerce website for Heartfelt Scrubs AZ, a brand offering premium-quality medical scrubs and accessories for healthcare professionals. The goal was to create a clean, modern, and user-friendly online shopping experience that reflects the brand’s trust, care, and professionalism.
Tools & Technologies Used
Platform: WordPress (Elementor / WooCommerce)
Client: Heartfelt Scrubs AZ
Industry: Healthcare / Fashion Retail
Key Contributions
- Custom WordPress theme setup with Elementor for pixel-perfect design control
- WooCommerce store setup with product filters, variations, size & color options
- Secure checkout integrated with multiple payment gateways
- Optimized product pages for easy navigation and quick decision-making
- Mobile-first design ensuring a seamless shopping experience across all devices
- SEO-friendly structure for improved visibility in local and organic search
- Performance optimization (caching, image compression, clean code practices)
Highlight Features
- Intuitive product catalog with category-based browsing
- Wishlist & Add to Cart functionality
- Policy pages and contact form for communication
- SSL and security enhancements for safe transactions
Brand Identity & Visual Design
I designed the complete brand identity for Heartfelt Scrubs AZ, including a custom logo and website graphics that reflect comfort, professionalism, and trust in the healthcare industry. The visuals emphasize a friendly yet credible look, aligning with the brand’s audience of nurses, doctors, and medical workers.
Tools & Design Process
Tools Used:
- Adobe Illustrator
- InkScape
- Canva
Design Steps I Followed:
- Brand Research: Analyzed the healthcare apparel market and identified a clean, caring tone that appeals to medical professionals.
- Concept Development: Sketched logo concepts inspired by heart-care symbolism and a modern retail look.
- Digital Design: Created a polished logo with balanced colors, sharp readability, and strong brand recognition.
- Visual System Creation: Developed a consistent color palette, typography, product presentations, and promotional graphics.
- Final Delivery: Delivered all assets in high-resolution formats for web, print, and marketing use.
